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Opening Soon: 2011 Camaro Convertible

2010-09-30

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DETROIT – The 21st century rebirth of the Chevrolet Camaro opens a new chapter when the 2011 Camaro Convertible premieres at the Los Angeles International Auto Show on Nov. 17. 

The Camaro Convertible will arrive in Chevrolet showrooms in February 2011. Starting price will be $30,000, including $850 destination. (Full details will be released later this year.) 

“The Convertible will make the all-new Camaro, already a smash-hit, even more desirable to a greater range of drivers,” says Chris Perry, vice president of Chevrolet Marketing.

The Convertible model will be available in the same basic model offering as the Camaro Coupe. The standard model will have a 312-hp Direct Injection V6 engine featuring 29 miles per gallon on the highway. The SS model will feature the 6.2-liter V8 engine producing 426 hp. A six-speed manual transmission will be standard, with an optional six-speed automatic.

Camaro is America’s most popular sports car, seizing leadership in U.S. sales with the coupe model that launched in spring of 2009 as a 2010 model. The right to purchase one of the first Convertibles was recently sold at the Barrett-Jackson auction for $205,000, with all proceeds donated to charity.

About Chevrolet

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer up to 40 miles of electric driving and an additional 300 miles of extended range with the onboard generator (based on GM testing).  Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.

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Drop the Top!!!

GM to Complete Acquisition of AmeriCredit, with GM Financial Beginning Operations October 1

2010-09-29

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• AmeriCredit to be renamed General Motors Financial Company, Inc.
• Acquisition will allow GM to offer consumers more financing and leasing options
• Launch of initial leasing program targeted by the end of first quarter 2011

DETROIT – General Motors announced its acquisition of AmeriCredit Corp. will close effective Oct. 1, 2010, following the approval of AmeriCredit's stockholders today.  The company will be renamed General Motors Financial Company, Inc. (GM Financial). 

The acquisition will form the foundation of the company’s plan to create an in-house financing arm and allow GM to provide consumers more vehicle financing options across the U.S. and Canada.  GM Financial will work closely with GM dealers to expand financing and leasing options, including a new regional lease program to be launched by the end of the first quarter of 2011.

Earlier today, AmeriCredit stockholders approved the all-cash transaction valued at approximately $3.5 billion.  The company will file a Certificate of Merger with the Texas Secretary of State on Sept. 30, effective Oct. 1.

“This acquisition allows GM to offer an enhanced range of solutions for our customers and dealers, and establishes an important strategic capability for GM,” said GM Vice Chairman and Chief Financial Officer Chris Liddell.  “The speed by which this transaction occurred is evidence of how we are running GM today. We identified an opportunity and moved quickly to provide solutions for customers and dealers.”

“While the name is changing, our commitment to our customers and dealers remains paramount,” said GM Financial President and CEO Dan Berce. “We are excited to become a member of the GM family and look forward to the new opportunities this provides us.”

The establishment of GM Financial will provide strategic capabilities to offer consumers a range of additional financing and lease options.  Key partners, in particular Ally Financial, will continue to provide essential financing services, including dealer financing and prime retail financing.

With total assets of approximately $10 billion, the acquisition poses minimal impact to GM’s balance sheet, and does not change GM’s objective of achieving strong investment grade status.  GM Financial will maintain direct access to capital markets for its funding requirements.  GM Financial results will be reported as a separate segment within GM’s consolidated financial results and will continue to report its results as a separate SEC registrant.

About General Motors:

General Motors, one of the world’s largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries.  GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling.  GM’s largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at

The Captive Finance Solution Returns to GM

Last Updated: September 15. 2010 1:00AM

GM will launch improved OnStar

Carmaker aims at younger buyers, while taking on Ford's Sync

Christina Rogers / The Detroit News

General Motors Co. is overhauling its OnStar brand to make it more appealing to younger, more tech-savvy buyers, and to take on crosstown rival Ford Motor Co.'s popular Sync system.

The Detroit-based automaker plans to add several features to its OnStar service lineup and create a sub-brand of mobile apps for its four vehicle brands.

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GM will highlight these changes in a nationwide advertising campaign set to launch Monday. OnStar, with 5.5-million subscribers, has built a reputation for safety and vehicle theft protection but GM officials want to expand it to include more information and entertainment options.

The new ads will feature OnStar's new tagline, "LiveOn," and TV commercials will show drivers using various aspects of OnStar -- such as its turn-by-turn directions and mobile apps -- with music by indie rock band "Modest Mouse."

"As we re-launch the brand, we wanted to stretch the definition of what OnStar means because it's going to do more things," said OnStar President Chris Preuss.

The move comes as competition heats up among automakers trying to outdo each other on their in-car tech offerings.

Once a leader in this area, GM has since lost ground to rival automakers who've done a better job meshing the technology with music and other entertainment. GM debuted OnStar in 1995.

"I got to give props to the guys down in Dearborn," Preuss said, referring to Ford Motor Co.'s Sync system. "If they've done anything effectively with the power of Sync, it's not so much on the technology as it's been translating that technology to the customers' benefit."

Ford introduced Sync in 2007. The technology, developed with Microsoft Corp., allows drivers to control cell phones and music players with voice commands. Ford has since built upon Sync, introducing its MyFord Touch this year. The system replaces most of analog controls with full-color computer screens and touch-sensitive buttons.

Kia Motors Corp. this year debuted its own version of Sync, UVO, which allows drivers to use voice- and touch-activated controls.

"The experience you have living inside the car is going to be as important to the next generation of buyers as the exterior and fuel economy has been to previous generations," said James Bell, an executive market analyst with Kelley Blue Book.

As a subscription business, OnStar has been "extremely profitable" for GM, Preuss said, declining to give exact dollar figures. But GM's new leadership saw OnStar as an under-valued and under-marketed technology, Preuss said.

He noted that many of its incoming executives, including CEO Daniel Akerson, have backgrounds in telecommunications.

In re-launching the OnStar brand, GM has upgraded the hardware -- now in its ninth generation -- to make several new features possible, including technology that allows drivers to get traffic updates and severe weather alerts.

MyLink, a new OnStar sub-brand, will be available in October for its 2011 model year vehicles. MyLink offers mobile apps for each of the GM brands. Using the program, drivers can remotely control functions on their cars and trucks using a smart phone.

OnStar also is testing software to enable drivers to verbally update their Facebook pages and have text messages read to them aloud. The new advertising campaign will span multiple outlets, including TV, radio and the Web and be tied closely to its car and truck brand marketing, an effort led by GM's new vice president of U.S. marketing, Joel Ewanick.

"This has a lot to do with Ford introducing Sync in the Fusion a few years ago," said Bell. "GM was looking a bit delinquent in that space."

Bell said OnStar already is a technological "pot of gold" but said "I've always thought it wasn't marketed enough."

cvrogers@detnews.com (313) 222-2300

"LiveOn"...OnStar turns a page on a new beginning

OnStar, Google Partner to Expand Turn-by-Turn Navigation

Subscribers Can Load Google Maps at Home and View via OnStar eNav

2010-06-08

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Detroit - OnStar and Google have reached an agreement that will let OnStar users search for and identify destinations using Google Maps and send those destinations to the Turn-by-Turn Navigation Service in their vehicles.

OnStar eNav, a feature of Turn-by-Turn Navigation, will become available through Google Maps at the end of this month. Drivers can access the destinations whenever they choose and get OnStar Turn-by-Turn directions to the destination from wherever they are.

Turn-by-Turn Navigation is the most widely available built-in navigation system in the automotive market today.

 “eNav is a perfect solution for subscribers who like the flexibility of being able to use Google Maps to plan their trips in advance, but without the hassle of bringing printed maps into the vehicle,” said Nick Pudar, OnStar vice president of new business development.

“The eNav feature of our Turn-by-Turn service allows drivers to keep their eyes, hands and minds where they need to be – on the road,” Pudar said. “And if they ever need help on the road, they can always just push the Blue OnStar Button to speak to a live advisor.”

The Google Maps option will be available on all current Turn-by-Turn capable GM vehicles starting with the 2006 model year and also will integrate with OnStar Destination Download to send destinations directly to the vehicle’s screen-based navigation system.

This follows last month’s announcement in which OnStar and Google demonstrated mobile mapping and location functions for the Chevrolet Volt electric vehicle that leverage the Google Android platform.

For the 2011 model year, OnStar Directions and Connections service is standard on all OnStar-equipped, GM retail vehicles.  General Motors is the only auto manufacturer to offer navigation standard across all price points and all vehicle segments.  Since launch, OnStar has delivered more than 54 million Turn-by-Turn Navigation routes, currently averaging more than 1.4 million per month.

OnStar, the leading provider of in-vehicle safety, security and communication services, also announced today that it has been honored with the Best Use of Telemetric Technology in the Public Sector award at the Telemetric Update conference in Detroit.

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About General Motors

General Motors, one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 205, 000 people in every major region of the world and does business in some 140 countries.  GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling.  GM’s largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at www.gm.com.

About OnStar

OnStar, a wholly-owned subsidiary of General Motors, is the leading provider of in-vehicle safety, security and communication services. OnStar is available on more than 30 MY 2010 GM models. OnStar is standard for one year on nearly all new GM retail vehicles in the United States and Canada. OnStar provides services to more than 5.5 million subscribers in the U.S. and Canada. Shanghai OnStar Telematics Co. Ltd., a joint venture between OnStar, LLC, Shanghai Automotive Industry Sales Co., Ltd. and Shanghai General Motors, provides services in China. More information about OnStar can be found at www.onstar.com. OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the technology category.

Just another great step forward for Chevrolet's in the future

Chevrolet-Buick-GMC-Cadillac Post 32 Percent Sales Increase in May

2010-06-02

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Production Results by Plant (pdf - 21 KB)

• Fifth Consecutive Month of Double-Digit Combined Sales Gains for GM’s Four Brands
• Calendar-Year-to-Date Sales for GM’s Four Brands are up 31 Percent  
• GM Crossovers Sales Are up 81 Percent Year-to-Date

DETROIT – For the fifth straight month, Chevrolet, Buick, GMC and Cadillac together posted a double digit sales gain, with combined sales increasing 32 percent over last May. Year-to-date sales for GM’s four brands have risen 31 percent to 874,749 units – an increase of 206,994 units compared to last year, which is almost twice the volume lost from brands the company has discontinued.

According to Steve Carlisle, vice president, U.S. Sales Operations, GM’s brands have outperformed the market this year on the strength of the company’s newest products. Year-to-date, combined sales of the Chevrolet Equinox, Chevrolet Camaro, Buick LaCrosse and Regal, GMC Terrain and Cadillac SRX and CTS Wagon are up 323 percent.

 “Each of our brands has new products that are being received well by customers. In fact, these new vehicles now account for about one in every four retail sales in the U.S.,” said Carlisle. “With each brand launching new vehicles in the next few months, we are optimistic about the remainder of the year.”

Since 2005, crossover sales as a percentage of industry sales have almost doubled. During the same time, sales of GM’s crossovers as a percentage of the company’s sales have more than tripled. May sales of GM’s crossovers – Chevrolet Equinox, HHR and Traverse; Buick Enclave, GMC Terrain and Acadia; and Cadillac SRX – were up 83 percent compared to May 2009, and are up 81 percent year-to-date. Through May, GM leads all automakers in total crossover sales.

According to Carlisle, the company’s crossover growth is an example of its ability to quickly adapt to shifts in the marketplace. “We’re a much leaner and more agile company today and can take advantage of movements in consumer tastes,” said Carlisle.

Chevrolet dealers reported sales of 167,235 – 31 percent higher than May, 2009. Retail sales for the brand were 19 percent higher for the month. Retail sales for Chevrolet’s popular full-size pickups, Silverado and Avalanche, increased 14 percent, while retail sales for the Suburban rose 73 percent. The Chevrolet Silverado, Equinox, Traverse, Avalanche, Malibu and Camaro all posted year-over-year retail sales increases of 10 percent or more (read more).

Buick sales rose 37 percent for the month to 12,582 – the eighth consecutive month of double digit year-over-year sales increases led by the LaCrosse and Enclave. Retail sales for Buick rose 46 percent during May. Buick LaCrosse retail sales increased 191 percent for the month. Year-to-date sales of the LaCrosse have increased 162 percent (read more).

GMC sales of 30,160 were 26 percent higher than last year, while retail sales for the brand were up 37 percent. Retail sales of the GMC Terrain continued to gain momentum, with sales increasing 350 percent for the year-to-date (read more).

Cadillac sales increased 54 percent to 12,328, while retail sales improved 43 percent for the month. CTS retail sales improved 7 percent for the month, and year-to-date sales of the SRX are 439 percent higher than a year ago (read more).

Month-end dealer inventory in the U.S. stood at about 408,000 units, which is about 22,000 lower compared to April 2010, and about 267,000 lower than May 2009.

May Key Facts:

• Eighth Consecutive Month of Combined Sales Gains for GM’s Four Brands
• Chevrolet: Total sales up 31 percent compared to a year ago; retail sales up 19 percent; Chevrolet Equinox retail sales increased 228 percent; Camaro retail sales continued to set the pace for the sport segment with 8,402 deliveries; Chevrolet Traverse retail sales were up 11 percent for the month, and are up 10 percent for the year; Silverado retail sales were up 11 percent for the month.
• Buick: Total sales up 37 percent; retail sales up 46 percent; Buick LaCrosse retail sales rose 191 percent and are up 162 percent for the year; Buick Enclave retail sales rose 14 percent in May and are up 12 percent for the year.
• GMC: Total sales up 26 percent; retail sales up 37 percent; GMC Terrain retail sales were up 569 percent for the month and 350 percent for the year; GMC Acadia retail sales increased 18 percent for the month and are up 24 percent year-to-date
• Cadillac: Total sales up 54 percent; retail sales up 43 percent; Cadillac SRX retail sales were up 605 percent for the month and 439 percent for the year; Cadillac CTS had its best month of the year, with retail sales up 7 percent.
• GM Full-Size Pickups, Full-Size Utilities and Full-Size Luxury Utilities sales rose 17 percent for the month and are up 9 percent year-to-date
• Fleet sales for GM’s four brands were 83,305 for the month.

About General Motors:  General Motors, one of the world’s largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 205,000 people in every major region of the world and does business in some 140 countries.  GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Opel, Vauxhall and Wuling.  GM’s largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at

GM Names Joel Ewanick Vice President, U.S. Marketing

2010-05-05

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DETROIT – General Motors today announced that Joel Ewanick has been appointed vice president, U.S. Marketing, effective May 24.  Ewanick, 49, will report to Mark Reuss, president, GM North America. 

"Joel is highly regarded in industry and marketing circles and his track record speaks for itself,” said Reuss.  “We are very pleased to have his marketing acumen, creative leadership and energy at GM at this critical time."

As the single point for marketing, Ewanick will have responsibility for improving the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the United States.

Most recently, he was vice president of marketing, chief marketing officer for Nissan North America.  Before joining Nissan in March, Ewanick served as vice president of marketing for Hyundai Motor America. During his three year tenure, Ewanick earned industry recognition as the most impactful automotive marketer in America; Automotive News’ 2009 Marketing All Star of the Year; Brandweek’s 2009 Marketer of the Year; and Forbes’ Chief Marketing Officer of the Year.

Ewanick succeeds Susan Docherty, 47, whose new position at GM will be announced soon.  With extensive sales, service and marketing experience, Docherty has held positions of increasing responsibility in Canada, the U.S., Europe and Asia. Most notable is her brand work, including the launch of the 2010 Buick LaCrosse and GMC Terrain.

"Susan has been deeply involved in GM's sales and marketing initiatives for many years," Reuss said.  “With her drive and focus, she has laid the groundwork for solid plans and rejuvenated our agency relationships, placing us in good stead for the future. We look forward to her contribution across the business moving forward.”

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About General Motors:  General Motors, one of the world’s largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 217,000 people in every major region of the world and does business in some 140 countries.  GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, FAW, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling.  GM’s largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at www.gm.com.

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and the changes keep on coming....